So much more than a 101.
Training options in digital marketing can be – well – mixed, to say the least.
Tertiary education can be too academic, conferences can be too basic. It can be hard for marketers to find effective professional development which is relevant to their organisation and skill level, which is practical enough to enable them to practice new digital skills.
Through our combination of strategy and training, Insourced Digital Marketing trains in-house marketing teams in areas of digital marketing which present the most opportunity for your organisation.
“The Insourced audit & training helped equip me with the skills to strategically approach our digital marketing plan; challenging me to re-think our standard ways of doing things.”
Production Coordinator at Studio Orange
What to expect
We strike a balance between self-guided and supported learning. We deliver bite-sized training, covering one subject per week, following up with weekly calls to answer any questions marketers might have.
Training materials are delivered through our online platform, and include written, visual and video materials. It’s always easy to understand how the learning relates back to your organisational goals because of the strategy and action plan created at the outset.
- Content Production & Distribution
- Content Management Processes
- Social Media Content & Owned Channel Management
- Social Media Advertising
- Google Ads
- Website Optimisation
- Website Content
- Lead Capture & Data Handling
- Lead Nurture & Email
- Off-site Content Partnerships
- Influencer Marketing
How it works
The full package includes four stages, all tailored to you and your business.
We’ll review your business goals, your marketing performance to-date and the skills and experience of your in-house team. You'll receive a full audit report with opportunities and skills gaps highlighted.
Based on our findings, we'll create a data-driven digital marketing strategy and action plan bespoke for your business. The strategy is clear, actionable and comprehensive, designed for you to lead in-house.
Once the strategy is set, we train your in-house teams in the areas required. Through our online platform, the modules are available 24/7. We hold check-in calls to answer further questions.
To continue the development of their newly-learned skills, we offer ongoing coaching for your team. If in time you require training in additional areas, you'll have access to a reduced rate.
We can train your team in any area of digital marketing.
The topics we recommend will depend on the goals, team resourcing, and opportunities unique to your business.
No matter the topic, all audits, strategies and training courses are developed bespoke for your business.
...tailored to your business.
...to nurture and engage.
...to grow your audience.
...to build a community.
...to be visible online.
... to unpack performance.