Personalised digital marketing training.

Targeted training based on your business goals.

So much more than a 101.

Training options in digital marketing can be – well – mixed, to say the least.

Tertiary education can be too academic, conferences can be too basic. It can be hard for marketers to find effective professional development which is relevant to their organisation and skill level, which is practical enough to enable them to practice new digital skills.

Through our combination of strategy and training, Insourced Digital Marketing trains in-house marketing teams in areas of digital marketing which present the most opportunity for your organisation.

“The Insourced audit & training helped equip me with the skills to strategically approach our digital marketing plan; challenging me to re-think our standard ways of doing things.”

Katie Lemmer
Production Coordinator at Studio Orange

What to expect

We strike a balance between self-guided and supported learning. We deliver bite-sized training, covering one subject per week, following up with weekly calls to answer any questions marketers might have.

Training materials are delivered through our online platform, and include written, visual and video materials. It’s always easy to understand how the learning relates back to your organisational goals because of the strategy and action plan created at the outset.

SEO
Content Production & Distribution
Content Management Processes
Social Media Content & Owned Channel Management
Social Media Advertising
Google Ads

Analytics
Website Optimisation
Website Content
Lead Capture & Data Handling
Lead Nurture & Email
Off-site Content Partnerships
Influencer Marketing

How it works

The full package includes four stages, all tailored to you and your business.

Audit

We’ll review your business goals, your marketing performance to-date and the skills and experience of your in-house team. You'll receive a full audit report with opportunities and skills gaps highlighted.

Strategy

Based on our findings, we'll create a data-driven digital marketing strategy and action plan bespoke for your business. The strategy is clear, actionable and comprehensive, designed for you to lead in-house.

Training

Once the strategy is set, we train your in-house teams in the areas required. Through our online platform, the modules are available 24/7. We hold check-in calls to answer further questions.

Support

To continue the development of their newly-learned skills, we offer ongoing coaching for your team. If in time you require training in additional areas, you'll have access to a reduced rate.

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