Making sense of website analytics.
Even if you have the most sophisticated digital marketing strategy in place, your efforts mean nothing without the ability to report on your performance.
Measurable results are key to understanding what’s working and what’s not, and therefore help you to direct your attention to high value activity, and away from what’s wasting your time.
Though most of us would agree upon the value of measurement and reporting, getting stuck into Google Analytics is often another matter entirely.
And, if you haven’t done the prep, by the time you do log into Google Analytics you may not be able to measure what you’re looking for anyway.
Our Google Analytics training caters to marketers with all levels of GA experience.
“I especially love that there is no time restriction or limitations to accessing the training content, meaning I can go back and ensure I am keeping up with these great practises in the future.”
Production Coordinator at Studio Orange
Google Analytics training includes…
- An intro to Google Analytics
- Google Analytics vs. GA 360
- How to structure Analytics accounts
- Making a plan
- Technical set up steps
- Guide to commonly used reports
- Learning the lingo
- Measuring business goals
- Setting up Ecommerce tracking
- UTM parameters and tracking
- Linking with Google Ads
- Analysing Campaign performance
- Gathering insights
- Deep diving in behaviour flow
- Improving a website using GA
- Customising dashboards
- Setting up Segments
- Tailoring recurring reports
How it works
The full package includes four stages, all tailored to you and your business.
We’ll review your business goals, your marketing performance to-date and the skills and experience of your in-house team. You'll receive a full audit report with opportunities and skills gaps highlighted.
Based on our findings, we'll create a data-driven digital marketing strategy and action plan bespoke for your business. The strategy is clear, actionable and comprehensive, designed for you to lead in-house.
Once the strategy is set, we train your in-house teams in the areas required. Through our online platform, the modules are available 24/7. We hold check-in calls to answer further questions.
To continue the development of their newly-learned skills, we offer ongoing coaching for your team. If in time you require training in additional areas, you'll have access to a reduced rate.
We can train your team in any area of digital marketing.
The topics we recommend will depend on the goals, team resourcing, and opportunities unique to your business.
No matter the topic, all audits, strategies and training courses are developed bespoke for your business.
...tailored to your business.
...to nurture and engage.
...to grow your audience.
...to build a community.
...to be visible online.
... to unpack performance.