Understanding search advertising.
While SEO is a long-term game, Google Ads is a paid channel that enables businesses to show up in Google search results when potential customers are using relevant search terms.
According to HubSpot’s Annual State of Marketing Report, 63% of people have clicked on a Google ad. What’s more, running Google Ads campaigns can positively impact organic traffic by reinforcing trust and credibility.
The problem is, planning and running a great Google Ads campaign is a challenge for newcomers to the platform.
With bespoke Google Ads training, you can launch your next campaign confident it’s structured well, contains the right keywords, uses the best bidding strategy, and is generally setup for success. A better advertising campaign means greater ROI.
“Insourced took the time to understand what results we were looking for and designed their approach around that.”
Managing & Creative Director at Studio Orange
Google Ads training includes…
- Platform demo
- Keyword research
- Structuring Ad Groups
- Choosing match types
- Bid strategies
- Bid adjustments
- Linking with GA4
- Conversion tracking
- Monitoring campaigns
- Audience insights
- Google Recommendations
- Adjusting views
- Optimising over time
- Reporting over time
- Smart vs Expert Mode
- Automating rules
- Demonstrating ROI
How it works
The full package includes four stages, all tailored to you and your business.
We’ll review your business goals, your marketing performance to-date and the skills and experience of your in-house team. You'll receive a full audit report with opportunities and skills gaps highlighted.
Based on our findings, we'll create a data-driven digital marketing strategy and action plan bespoke for your business. The strategy is clear, actionable and comprehensive, designed for you to lead in-house.
Once the strategy is set, we train your in-house teams in the areas required. Through our online platform, the modules are available 24/7. We hold check-in calls to answer further questions.
To continue the development of their newly-learned skills, we offer ongoing coaching for your team. If in time you require training in additional areas, you'll have access to a reduced rate.
We can train your team in any area of digital marketing.
The topics we recommend will depend on the goals, team resourcing, and opportunities unique to your business.
No matter the topic, all audits, strategies and training courses are developed bespoke for your business.
...tailored to your business.
...to nurture and engage.
...to grow your audience.
...to build a community.
...to be visible online.
... to unpack performance.