Get to grips with
Google Ads

Guarantee visibility in Google search results, where prospects are actively looking for your products or services.

Understanding search advertising.

While SEO is a long-term game, Google Ads is a paid channel that enables businesses to show up in Google search results when potential customers are using relevant search terms.

According to HubSpot’s Annual State of Marketing Report, 63% of people have clicked on a Google ad. What’s more, running Google Ads campaigns can positively impact organic traffic by reinforcing trust and credibility.

The problem is, planning and running a great Google Ads campaign is a challenge for newcomers to the platform.

With bespoke Google Ads training, you can launch your next campaign confident it’s structured well, contains the right keywords, uses the best bidding strategy, and is generally setup for success. A better advertising campaign means greater ROI.

“Insourced took the time to understand what results we were looking for and designed their approach around that.”

Nanda Gunnink
Managing & Creative Director at Studio Orange

Google Ads training includes…

Platform demo
Keyword research
Structuring Ad Groups
Choosing match types
Bid strategies
Bid adjustments

Linking with GA4
Conversion tracking
Monitoring campaigns
Audience insights
Google Recommendations
Adjusting views

Optimising over time
Terminology
Reporting over time
Smart vs Expert Mode
Automating rules
Demonstrating ROI

How it works

The full package includes four stages, all tailored to you and your business.

Audit

We’ll review your business goals, your marketing performance to-date and the skills and experience of your in-house team. You'll receive a full audit report with opportunities and skills gaps highlighted.

Strategy

Based on our findings, we'll create a data-driven digital marketing strategy and action plan bespoke for your business. The strategy is clear, actionable and comprehensive, designed for you to lead in-house.

Training

Once the strategy is set, we train your in-house teams in the areas required. Through our online platform, the modules are available 24/7. We hold check-in calls to answer further questions.

Support

To continue the development of their newly-learned skills, we offer ongoing coaching for your team. If in time you require training in additional areas, you'll have access to a reduced rate.

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