Email marketing and lead nurture training.

Engage with prospects and customers directly within their inbox.

Taking email marketing to the next level.

Email marketing is arguably the most accessible, low-cost and high-return digital channel available to businesses. There is real value in owning a quality list of subscribers that you can communicate with directly and without the algorithms or cost requirements of other channels.

However, effective email marketing is no easy feat!

Too often businesses default to mass email blasts to an entire database, with little segmentation, personalisation or tailored messaging. This can alienate subscribers and decrease open and click rates.

Depending on your business and audience, there are a myriad of possible email marketing approaches, platforms and ways to track and measure performance. We help businesses get the most out email communications, including using this channel for targeted lead nurture activity.

“The Insourced audit & training helped equip me with the skills to strategically approach our digital marketing plan; challenging me to re-think our standard ways of doing things.“

Katie Lemmer
Production Coordinator at Studio Orange

Email marketing & lead nurture training could include…

Email marketing:

Why email still matters
What recipients expect
Approaches to email marketing
Segmentation tactics
Personalisation and tailoring
Passing spam filters
Automating email marketing
Tracking and reporting

Lead nurture:

Advanced segmentation
Lead scoring
Aligning to the customer journey
Marketing automation software
Advanced personalisation
Dynamic email content
Lead management
Tracking and reporting

How it works

The full package includes four stages, all tailored to you and your business.

Audit

We’ll review your business goals, your marketing performance to-date and the skills and experience of your in-house team. You'll receive a full audit report with opportunities and skills gaps highlighted.

Strategy

Based on our findings, we'll create a data-driven digital marketing strategy and action plan bespoke for your business. The strategy is clear, actionable and comprehensive, designed for you to lead in-house.

Training

Once the strategy is set, we train your in-house teams in the areas required. Through our online platform, the modules are available 24/7. We hold check-in calls to answer further questions.

Support

To continue the development of their newly-learned skills, we offer ongoing coaching for your team. If in time you require training in additional areas, you'll have access to a reduced rate.

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