The art and science of content marketing.
Content marketing is a form of inbound marketing, involving the creation of high quality content targeted to your audience’s interests, needs or desires. By creating content which is audience-centric, your audience will seek your information out, and if it is high quality and demonstrates your business’ expertise, it will help your business to build trust with potential customers.
In recent years, near-everyone has become a content creator in some shape or form, with low cost camera technology and social media platforms becoming mainstream amongst young and old.
This presents a challenge for brands: how do you achieve cut-through when the world is flooded with amateur content?
The key to success is in ensuring your content is high quality, consistent and at all times relevant to your audience.
“I loved the combination of having both the audit – that gave a big picture view of our digital marketing – and the customised training of our two major business priorities.“
Managing Director at Expert Registry
Content marketing training includes…
Content management processes:
- Creating and managing a content calendar
- Defining & using content pillars
- Using audience personas
- Briefing and evaluating service providers
- Ensuring consistency & cohesion
- Ensuring strategic content production
Content production, including:
- Case Studies
- White Papers
How it works
The full package includes four stages, all tailored to you and your business.
We’ll review your business goals, your marketing performance to-date and the skills and experience of your in-house team. You'll receive a full audit report with opportunities and skills gaps highlighted.
Based on our findings, we'll create a data-driven digital marketing strategy and action plan bespoke for your business. The strategy is clear, actionable and comprehensive, designed for you to lead in-house.
Once the strategy is set, we train your in-house teams in the areas required. Through our online platform, the modules are available 24/7. We hold check-in calls to answer further questions.
To continue the development of their newly-learned skills, we offer ongoing coaching for your team. If in time you require training in additional areas, you'll have access to a reduced rate.
We can train your team in any area of digital marketing.
The topics we recommend will depend on the goals, team resourcing, and opportunities unique to your business.
No matter the topic, all audits, strategies and training courses are developed bespoke for your business.
...tailored to your business.
...to nurture and engage.
...to grow your audience.
...to build a community.
...to be visible online.
... to unpack performance.